Episode Transcript

Hey what’s up everybody? What’s up? What’s up? What’s up, guys? Welcome back to THE a.m everybody. Welcome back to five minute rants. I’m your host, Michael Abernathy. Welcome to the show predicated on the journey of business in life.

Well, everybody, today I want to talk about building for others. And What I mean by this is, you are building based on serving people, versus just creating to have the coolest thing in the shop. Right? There are two mentalities to a lot of building, a lot of building really comes and revolves around doing the new thing, becoming the best new thing. And sure, yes, there is a side of that that is derived from improvement. There’s a side of that that’s derived from creation, especially in the product industries, and product based industries, right, consumers do want new and better features new and better things. The problem though, is we get stuck on the features versus actually What the customer wants. And we do this because it comes back to if you’ve listened to yesterday’s episode, it comes back to we are not doing what’s best for us. And as a result, we don’t do what’s best for others. So when we actually build, when we’re actually creating, we’re not actually serving anybody, and we’re not actually serving pain points. And solving pain points in people’s lives or improving in people’s lives, the things actually need to be focused on and improved.

And I want to talk about how to see that. And I want to talk about two principles, one, pain is universal and everybody generally, universally experiences the same pain points in life. Right? I’m not saying the circumstances are the same. But the same challenge and the same pain, just about everybody in life must overcome, right, for instance, discipline is a universal pain point, people, myself included, have to have a disciplined life to really move forward and improve. And that is something that is in front of every single individual on this earth. So a rule of thumb is for finding understanding pain points to actually build and help and serve people are understanding that your clients pain points are normally your pain points, counts receivable, product, connectivity, communication processes, whatever it is, that’s normally a client pain point. Now whether it applies or not What you’re building is different. But you’re not going to actually build something of value if you don’t understand this.

Second, doing What is best for you is normally allows you to do What is best for others, right. And if you listen to yesterday’s episode, I go more in depth into this. But if you’re not willing to make the hard decisions for yourself, if you’re not willing to live in a long term way, you’re not really going to be able to serve your clients the way that you need to serve them. And you’re not really going to be able to offer or create products that need to be created. Like if you look at Steve Jobs, for instance, Steve Jobs, he didn’t invent a phone, and he did not invent a computer. He created a way and introduced a tool, aka the computer and the phone. But he created a way for the average American household to be better interconnected and the whole company is based off of connectivity, and communication at the core root of everything. Why that is a big pain point. For most households, that is a big pain point for families, right? Your kids are out in the park, you know, you don’t have a way to get in touch with them. You can’t call them you can’t text them. And so you can’t find businesses. I mean, think about maps, and the reason why that exists. Okay? Another way to really serve your customers is listening. But the problem is, is we don’t know how to listen. And the other thing that we have a problem with is we don’t know What questions to ask. So better listening really comes from asking better questions. And then better questions actually come from serving and selflessness. Right?

Asking questions isn’t to make you look good. Actually better questions come from truly wanting to understand, without assuming you already know the answer. You want to understand the person on the other side of the table without assuming you know the answer. And if you can ask better questions, you will be able to build better, you’ll be able to understand more, and you’ll be able to create on a whole new level. And this is actually one of the biggest problems with a lot of large companies. They are out of touch with their consumer and they’re out of touch with their customer. Right if you’ve ever experienced poor customer service, or if you’ve ever had to call in and wait on the phone for hours, all these things those companies are out of touch with you they actually don’t understand What you want. And so if you’re building something if you’re creating something, focus on What they want and let go of What makes you look good.

And so anyways, I’m out of time guys and I We’ll catch y’all later peace