Ep. 30 – Ty Hunt, Storytelling Part II
5 Minute Rants by THE a.m.
A podcast predicated on the journey of business and life.
Ep. 30 – Ty Hunt, Storytelling Part II
Once you get people locked into your your your offering and your story, then when you add on to it, now you’re just adding more opportunity for memories.
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Once you get people locked into your your your offering and your story, then when you add on […]
July 13, 2023
Episode Transcript
Michael Abernathy 0:09
What’s up, everybody? Welcome back to THE a.m. I’m your host, Michael Abernathy. and I’ve got a special guest for part dos. Ty Hunt. What’s up Ty?
Ty Hunt 0:20
What’s up, Man? How you feeling?
Michael Abernathy 0:21
I’m doing really good. Thanks for staying on to do a second episode.
Ty Hunt 0:24
YA! Of course, Man, This is great. This is fun. I enjoy it. So thanks for having me.
Michael Abernathy 0:28
You’re welcome bro. And everybody, if you guys haven’t caught episode one with Ty, y’all should listen to it. This is one of my favorite so far that we’ve done. Personally, I’m a bit biased. I like the show in general. But anyways, Ty where we like last left off is memory. So one things you said is storytelling helps create memories. Can you deep dive into that for me?
Ty Hunt 0:51
Yeah, absolutely. So you want to create these moments that will kind of last a lifetime, right? And so you know, just going back to Episode one where I was talking about reliving these moments with my father. That’s how I got started, right? I was five or six years old. This is like a million years from where I am now. But those are things that I absolutely remember because they were so like, what’s the word? Core memories for me, because it kind of just really ingrained certain things into who I am as a person. And so when it comes to your brand, your service, your product, all of the above, you know, you want to be able to create those kinds of memories within your audience. Because again, once you get them, once you get people locked into your your your offering and your story, then when you add on to it, now you just adding more opportunity for memories. You know, we have spoken about like Harry Potter as a great example. I don’t necessarily read the books, but I know a ton of people that do, and it all started with just that one book. And then they were talking with their friends about This one book, and then Book Two came out and so on and so forth. and then the movies came out, right. Everybody that was in Harry Potter world was like, yes, I love this, I want to go watch the movies. And then from the movies then it came into, you know, like wardrobe, and you know, all this other stuff. And then now we’re talking about being able to actually really create memories, because now we can go to Harry Potter world, in our wardrobe that we created with our you know, wands that you know, were specifically designed for us, yada yada. And now we’re really immersed into that world. And so now all along the way, we’re creating all these different memories from you know, Book One to the very introduction to the world now into Harry Potter world and all the spin offs that are happening. But now, it’s talking about generational stuff, too, as well, you know, because I Don’t know, when Harry Potter one came out, but that was like a billion years ago. And so you know, and now these people are having kids and you know, all these other stuff. So now you can incorporate it into your family, and I think the stories, the brands and the products that that kind of stand the test of time, are the ones that are able to create these, these generational memories.
Michael Abernathy 3:03
Wow, bro, that’s amazing. Because it’s like, the brand becomes a personal part of your life because you have memories with it now.
Ty Hunt 3:11
Absolutely, like very much Star Wars is so ingrained into me and my family, because that’s what we grew up on. You know, that’s, that’s how we commune. That’s how we were able to be like, oh, I like this, I like that there’s a connection there and so, now that Star Wars is 40 plus years old, you know, that tells you how old I am, right? But now I can share that with my daughter, and you know, I can share that with you know, my cousin, my parents, and grand children and that kind of stuff. And so now again, it’s a generational thing and look at how long this story has been been around and how it’s evolved and grown and all that kind of fun stuff. And it doesn’t just mean you know, movies, you know, there are definitely products that stand the test of time that just evolved because of you know, technology and that sort of thing. But it’s still the same core product at the end of the day. So you know, if you think about it, all of these different things, all these different companies tapped into something that it’s so innate in all of us. You know, we want to have that connection with somebody somewhere you know? And that’s the most important thing if you can tap into that if you can tap into that story with your product and service and brand you’re good to go.
Michael Abernathy 4:23
Wow, that’s amazing. Wow. All right Ty we got a minute, tell me what is the greater good driving your brother?
Ty Hunt 4:31
The greater good driving me? Wow, that’s such a loaded question. I don’t know if I can answer that in a minute. But I think for me the thing that drives me is making the world a better place in some way. And while it’s not necessarily like an altruistic “I want to you know give all my money to feed the poor,” you know, that kind of stuff. It’s more so like, how can we better ourselves to better somebody else? So like my father, you know, I mentioned him last time, you know, he instilled in me, if I can take care of my circle then you know that can kind of expand to other people. Because my circle is going to expand to the next person so I know you and so, you know something that I say can affect you and you can affect your circle and so on and so forth. It kind of just ripples out from one person or from multiple people. And so that’s the thing for me if you can take care of yourself and your your circle that’s automatically going to spread to everybody else and all of a sudden everybody’s taking care of, you know.
Michael Abernathy 5:30
Wow, bro, that’s so good. So good, man. Thank you so much for being on the show, bro.
Ty Hunt 5:35
Yeah, man, of course.
Michael Abernathy 5:36
For sharing you’re time and wisdom, Man. Alright guys. well, that’s it. Talk to y’all later. Peace.